Designing a killer brand when starting a business is crucial for you to be seen, acknowledged, and remembered. Here are some tips to help you design an exceptional brand:
Define Your Identity
It’s important to have your brand's mission, vision, and values in place before you begin. Understanding your target audience, their needs, and how your brand can fulfill those needs is the foundation to guide your brand design process. Also don’t forget to research your industry and competitors. This will help you to identify what sets your business apart and the value you can bring to the table.
Create a Memorable Logo
Your logo is the visual representation of your brand and should be unique, memorable, and reflective of your brand's personality. Hiring a professional graphic designer, you can collaborate with, verse using logo templates from design software, will create a custom logo that will be more memorable and leave an impactful impression.
Brand Consistency
Once you have your logo it’s important to create a set of brand guidelines that outline the proper use of your brand assets, such as logos, fonts, colour palette, and imagery. Not only for you to refer to but providing this document to other designers/signwriters will keep your brand looking the same.
Once you can nail your brand looking consistent across web, print, social media, signage, vehicles etc., this is where you start receiving brand recognition!
Get out there!
Start to saturate the market! Leverage digital platforms by creating a user-friendly website, engage with your audience through social media, and consistently produce high-quality content that aligns with your brand identity. When someone asks, “have you heard of ABC Company?”, you want the answer to be YES!
Don’t Set and Forget
As your business grows and your market evolves, be open to refining and adapting your brand strategy. You need to stay connected with your audience, gather feedback and testimonials whenever you can, and make necessary adjustments to keep your brand relevant and impactful.
So, what’s the takeaway message?
Building an amazing brand takes time and effort. Consistency across all platforms, and a deep understanding of your target audience will help you create a brand that thrives and will result in brand recognition, customer loyalty and business success!
Need help with your branding? I’d love to find out more! Contact me here to arrange a chat to discuss my branding packages.
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