About the designer

Hi! I'm Clare Finocchiaro, Founder of Leoca Design. I've developed a strong visual aesthetic through years of immersion in design. I have worked in senior graphic design, marketing and events positions in Brisbane’s property, architecture, advertising and finance sectors.


Working with companies like Property Council of Australia, Suncorp, dtb Advertising, Blaze Advertising, and Mode Design, I've also gained amazing experience in the business side of design.


Clients are drawn to my signature sophisticated design style and subtle palette. But being business savvy is a big value-add. My clients know I get the job done – on time and on budget.


After almost two decades of exposure of high level design and branding in my roles, my creative passion is now matched by my joy at being a mum to my two young boys: Leo and Luca. 


Wanting the flexibility of more time with my kids, I have taken on another exciting venture: freelancing. My design business Leoca blends my sons’ names… just like I am now blending parenting and being a solopreneur.


I continue working with valued partners in the Brisbane property sector, where I have spent much of my career. With a huge network of contacts and suppliers from my advertising and events days on speed dial.


With my extensive industry experience, I know just how vital great graphic design and branding is to build your company’s identity.


If you are interested in working together, I'd love to hear from you! Contact Clare at Leoca Design, Brisbane’s graphic design and branding specialist, to launch your new company image today.

About the design process

Leoca’s clients are modern, enthusiastic professionals. They might be working in the property sector in Brisbane, where Clare herself spent many years. They could be running start-ups or social enterprises, moving from incubator to launch stage. Or they might be marketing professionals looking for a custom invitation for that special event.


At Leoca, we partner with you to create high-impact visual branding and design that helps build your company’s identity. Your brand is an essential part of your company’s story. Leoca works with you to develop a unique brand that sends a powerful message to your clients.

1. Brand Strategy

The brand strategy starts off with a "brand-storm" session – which is as fun as it sounds. We meet for coffee to discuss your vision, ideal client, and business goals. (Leoca does online, phone and video consultations too, of course).


Leoca puts together a visual mood board that captures all our fantastic ideas … your brand’s own Pinterest page!

Contact Clare to discuss your needs and explore Leoca’s flexible packages and end-to-end design and print management solutions.

Clare Finocchiaro

"I love the beauty in simplicity and strive to create intentional designs for all my clients. I will give you the advantage of professional expertise and agency-level design quality, combined with the friendliness and flexibility (and affordability!) of working with a freelancer."